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Pinterest for your Business! Give it a Try!

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Does your organization use Pinterest? If so, there are some recent changes you should defiantly consider.  If not, well…it’s time to start.

Two weeks ago Pinterest announced some changes in their Terms of Service.  The most significant of these changes is the creation of “business accounts” which allow for site use by business entities.  Previously, Pinterest accounts required users to provide a first and last name.  The site had been designed and intended for use by individuals – not businesses.  Business accounts change all of that.  They allow businesses to use their actual names, verify their websites, and add cool new widgets and tools to their sites!  Pinterest is also promising that those who create or switch to business accounts will have access to all upcoming business-friendly features.

pinterest TOS changeIf you are already using an individual account for business purposes, Pinterest asks/requires that you convert your account by clicking here.  As far as I can tell, there is no reason for a business not to convert its account.  The business account offers many advantages and promises to offer more down the road.  The conversion process takes only minutes.

If you have been waiting on the sidelines, watching others jump into Pinterest and share content, now is the time for you to consider moving forward.  The Terms of Service change means that businesses that were previously concerned with “getting into trouble” for commercial use can relax and join the fun!  Pinterest offers businesses the unique opportunity to get their content in front of millions of potentials customers who are enthusiastic about new, cool, and fun products.  Last month Pinterest drew 26.7 million unique visitors!  Why not use this free opportunity to get your product or service in front of millions?

To get started on Pinterest, click here.  In creating your account, you will be asked to provide some basic information about your business and agree to the site’s Terms of Service.  The Terms of Service are different for businesses than individuals, so even if you think you are familiar with the TOS, be sure to give them a quick read.  They are a lot simpler than those of other sites, so it shouldn’t take you very long at all.  You will also be asked to provide a description, website, and photo for your account.

Once you create your account, you can start making boards.  Imagine these are virtual bulletin boards where you “pin” photos.  These photos can (and should) link back to the site where a user can learn more about or purchase your product.  For example, if you are a retailer, you may want to create a “fall fashions” or “keep warm” board featuring stunning photos of your latest offerings.  Make sure to categorize and describe your pin correctly.   The more accurate you are the more interested people will be.  You will notice that others may “repin” one of your photos.  This is a good thing and means that your photo will be visible to more people.

Harpole’s Heartland Lodge has a Pinterest account and you can check it out here!  Maybe you’ll get a little bit of “pinspiration”!


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