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Pinterest Gets a Fresh New Face

3/26/2013
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Are you a Pinterest fanatic?  What’s not to love?  The site offers visitors the opportunity to view beautiful photos of pretty much everything.  Looking for recipes?  Check out the “Food and Drink” feed.  Ideas for something to keep the kids entertained?  Try the “DIY and Crafts” feed.  You can even find your dream vacation on the “Travel” feed!  If you haven’t already given Pinterest a try, head on over to our page and start exploring.  Once you start, you won’t be able to stop!

If you are a Pinterest Pro, you may have noticed some changes on the site.  For the past couple weeks a little banner has been across the top of the Pinterest page asking if users want to switch to a new format.  Now, I’m always a little scared to make these types of changes.  I have been burned by irreversible bad Facebook rollouts (I never liked the timeline!).  But, curiosity got the best of me and I made the switch to the new Pinterest format a few days ago.  So far, so good!  It stays true to what we all love about Pinterest – big, beautiful photos of things that link to a website that typically elaborates on the photo.

Pinterest

Bigger, More Beautiful Photos

So, what’s changed?  Well, for starters – where photos are concerned – bigger is better!  Pins have gone from 600 to 735 pixels wide and borders have been eliminated. This is important to note if you are hoping to get your images repined.  A photo that’s pixilated or too small won’t be aesthetically appealing and isn’t as likely to get repined.

Pinterest is about discovering new things and the site has made a few changes to make that easier than ever.  Now, when you click on a pin, not only will you see that pin, but you’ll also see small examples of other pins on that same board and other pins from the same source website.  This is great if you are trying to raise your visibility.  Now users can see more of your fabulous content!  Users will also be able to click the new “website” button that will take them directly to the site where the pin came from.

pinterest

The site also made some stylistic changes to clean up the navigation.  Categories are now found in the top left and the activity area has been made a little smaller.

categories

Pin descriptions have been shortened from 200 to 160 words.  One of the coolest changes to the site may be one of the smallest – anchored navigation.  With a site like Pinterest, it’s easy to get caught up in all of the images and forget what you found along the way.  Imagine going on Pinterest to find cool ideas for wedding decorations.  Along the way you find a beautiful photo of a wedding cake, some great dresses, some DIY centerpieces, and some neat party favors.  You decide to head back to a photo that you like and hit “back” …Oh no!  It took you all the way back to before you started browsing!!!!  You lost your place!  No more!  Not with anchored browsing.  Now you can more forward and back amongst pins.

Now, for those who are using Pinterest to promote a business/nonprofit/anything really, Pinterest has always lacked one key tool – analytics.  Sure, you can watch your activity feed to see the frequency with which people are repining or you can try some third party analytics site, but neither would provide the type of analytical tools that users have come to expect.  Well, now that Pinterest is taking its first steps towards monetizing its user base, the photo sharing site is offering insights and analytics to anyone with a verified account.  Available metrics include impressions, activity, and recent and popular pins.  This will allow you to see which type of content is most popular.

I love the new Pinterest – both as a user and as someone who manages a corporate page.  Pinterest managed to do something that is not always achievable for other social media sites.  They managed to make the right changes at the right time.  Bigger more beautiful photos combine with a cleaned up navigation, common sense fixes, and new tools to make the entire experience even more fun!

 Nicole Palmisano

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